Technology
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B-to-C EventsWired Magazine’s Media Lounge Rejuvenates at CES
Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited guests, the space was a forum for the magazine’s editors and bloggers to interview show attendees and exhibitors about new products and trends for 2010 and to showcase advertisers’ new wares.
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B-to-C EventsQwest Ties High Speed Service To Racing Record
To connect with Minnesota Vikings fans Qwest Communications on Sept. 21 set up the Qwest High Speed Challenge in an area outside the Metrodome where the Vikings have an interactive experience open to the public before each game. The tie in: Qwest linked its fiber-optic fast Internet service to the local sports hero’s speed to connect with a core market. Fans were challenged with topping all-pro running back Adrian Peterson’s 4.4-second 40-yard dash record time.
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B-to-C EventsThe Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events
Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology brand ” says Master Sergeant Deshaun Woods the Air Force’s interactive account executive. “We’re about air space and cyberspace.”
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B-to-C EventsHow Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the talk
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B-to-C EventsHow Green Screen Activations Can Generate Leads
Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film.
But despite its popularity marketers may not be making the most of the data after the fact. As the financial firestorm continues to topple companies left and right green-screen providers are rising to the challenge by offering targeted on-site data collection strategies detailed backend reports and tactics that extend the experience online. Collecting data for the sake of collecting data? Not in this economy pal.