Technology
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B-to-C Events
Inside Microsoft
The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one of the largest technology events in the world.
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B-to-C Events
Warner Bros. Hits Malls to Showcase New Video Games
Warner Brothers Studios recently wrapped a 12-stop interactive mall tour in December in Gurnee, IL, that featured Kid’s WB Game Stations showcasing the Scooby Doo, Lego Rockband, Where the Wild Things Are, Scribblenauts, Touch Master, The Clique Diss & Makeup and Game Party WB video game titles. The games are targeted at children five to twelve years old and are available on the Nintendo Wii and DS systems, Xbox 360 and on PCs. The mall tour ran in conjunction with the website kidswb.com, where a different selection of exclusively online games are available. The tour hit the road Nov.
