Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field. ALTEC LANSING The industry...
Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman
The Event Peeps Podcast returns with part two of our look back on one of the year’s biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, we’re going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their...
Best of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More
The holidays are upon us, and once again, the industry is rising to the occasion to deliver a range of events and activations that are illuminating the season alongside their products and services. Per usual, we’ll bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences...
EM Sizzle Newsletter: 12.20.2024
12.20.24 The best gift of all? Friendship, at least that was the theme of Kate Spade New York’s holiday event at its Rockefeller Center store that offered influencers a merry shopping experience with a gift-wrapping station, a personal color analysis session, a dj, festive drinks and a sparkly bow backdrop that inspired plenty of photo moments. 📷...