Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond
The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to...
How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’
How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts affect their decision-making process and how to use those insights to influence their brand loyalty and purchasing behaviors. In the following excerpt on heuristics—a concept derived from behavioral economics defined...
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Event Careers FeaturedJobs Sales Manager Key Publishing Group – Vancouver, WA Software Engineer Associate Lockheed Martin – Orlando, FL Senior Event Producer DesignScene Inc – Brooklyn, NY Lighting Technician Creative Visions – Raleigh, NC Event Manager IVY: The Social University – Washington D.C., Dist. Columbia Software Engineer Intern Lockheed Martin – Orlando, FL Registration &...
Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show
To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian International Autoshow. The Mattel brand and producer of toy cars and tracks took over the seventh floor of the Metro Toronto Convention Center, Feb....