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3.1.18

B-TO-C EVENTS

EVENT TECHNOLOGY

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Kait Shea

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An Access Intelligence Publication

Intel Reveals a Creative Tech Story at Sundance
The brand countered frigid temperatures with hot technologies at the Sundance Film Festival, where its cozy Tech Lodge invited industry creatives and the public alike to explore emerging Intel technologies. Dedicated AI, VR and Intel RealSense technology zones illustrated how creatives could leverage a variety of tools to help bring their stories to life, and a futurist panel explored how immersive media can 'push creative boundaries.' How the brand shared its innovative vision. MORE

Chobani Resurrects 'The Giving Tree' In a nod to Shel Silverstein's classic children's book, the brand activated a digital fruit tree installation in New York to help end childhood hunger. MORE

Absolut 'Refreshes' the Nightlife Scene The vodka brand infused its edgy pre-Grammy event with compelling design elements like hedge walls and a floating lime installation. MORE

The Scoop on Ben & Jerry's 'Claw' Stunt The classic arcade claw game was reimagined, giving ice cream fans the opportunity to dive into an inflatable pint and claim a host of prizes.MORE

How Citi Cracked the Live Music Code Transforming Citi Sound Vault into a year-round platform, the brand is providing cardmembers with unrivaled access to top artists and venues. MORE