Going Solo: What Drives Brands to Take the Leap into Proprietary Events
Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.
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Event Careers FeaturedJobs Exhibition Administration Coordinator Doctors Without Borders – New York, NY Microelectronics Manufacturing for Spacecraft Components Staff Member Lockheed Martin – Littleton, CO Event Manager Bobit Business Media – Torrance, CA Manufacturing Engineer Lockheed Martin Corporation – Littleton, CO Event Project Manager Confidential – Walnut Creek, CA Sys Integratn/Test Eng Asc Lockheed Martin...
Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience
ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we...EM Buzz 4.12.18_KS
Your Bi-Weekly Feed of All Things Experiential 04.12.18 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Dell on SXSW: 'We Know It's Not an IT Audience' Looking...