2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14
The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent the most innovative brands and agencies in the industry, and the best experiential campaigns around the globe. Entries this year broke all previous records—more than 1,000 were received and scoring included more tie-breaker moments than ever before. As one judge put...
FX Captivates TV Fans’ Imaginations With ‘Legion Chamber’ Sci-Fi Installation
To engage fans and potential new viewers of the FX TV series “Legion” ahead of its second season premiere April 3, the network created a truly psychedelic art installation in Hollywood’s Goya Studios from March 29 to April 1. The experience was designed to echo a key theme within the series’ second go: “a sane...
Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers
As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29...
Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers
If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube...