Bud Light’s NFL Activation Taps Into Texas Pride
As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...
Menu-Inspired Photo Ops Keep Influencers Sharing at McDonald’s Coachella Event
Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year, and the sixth annual Bootsy Bellows Pool Party presented by McDonald’s and PacSun was once again one of the hottest tickets in town. Celebrities and influencers who let their hair down at the...
Event Wire May 2018
Future-Proofing the Sports Fan Experience Painted faces. Primal screams. Houses divided. Images of tribalism and competition in sports are strong. So, when GMR visited live events across the U.S. to research why people attend, our hypothesis was that fans attend sporting events to revel in the camaraderie, the shared passions, the us vs. them. That...
Technology in Soccer: How Augmented Reality is Enhancing Both Fans’ and Advertisers’ Experience
With FIFA World Cup just around the corner, sports event marketers are back on the pitch thinking of new strategies and introducing new tricks to engage the ever-growing audience. With soccer being a huge business, its sponsorship has long become indeed global, both for teams and leagues, with prominent events broadcasted in even the most...