The Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego
Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for...
Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation
Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live Oct. 5-7, an interactive music activation featuring live performances from local musicians who drive on the Uber platform as well as a live cover band that played songs chosen by the crowd. The goal was to produce an experience that...
Finalists Announced: Celebrating Creative Forces in Design and Technology
Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences. The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech—for tickets, click here. Winners will...
The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable...