The Annual Experiential Marketing Spending Forecast
The industry’s only experiential marketing spending projection How industry budgets grew in 2019 How much industry budgets are estimated to grow in 2020 The event industry’s forecasted share of total corporate marketing budgets
Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.
Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market:...EM Careers_101218
Event Careers FeaturedJobs Events Program Manager EMC Outdoor – Newtown Square, PA Tradeshow Manager ServiceTitan – Los Angeles, CA Sr Event Producer/Coordinator Angel City Designs – Los Angeles, Chatsworth Director of Special Events Operations Lacy Maxwell Experiential – Benicia, CA Account Manager Elevate Staffing – Glendale, CA Program Manager Aardvark Event Logistics – Conshohocken, PA...
Adidas Tango League Brings Street Soccer to U.S. Urban Communities to Engage Fans
Right at the start of World Cup fever this summer, adidas staged one of several street soccer experiences as part of the brand’s global Tango League competition series. Held at the indoor UrbanFutsal facility, The Base, in Los Angeles on June 16, the event coincided with the launch of the adidas Energy Mode X18 boot...