Women in Events: Inspiration and Advice From our Second Annual Agency Roundtable
Ask anyone who has been in this business for a few years and they will tell you: experiential marketing isn’t for the meek, the weak or those with an aversion to the occasional all-nighter. Indeed, this industry serves up challenges, stress and the thrills of an event well executed in equal measure, regardless of your...
Gallery: Over 1,000 Women Gather Across 12 Markets for Women in Events Week
From the East Coast to the West Coast to the Midwest, Northwest and Southeast, the Women in Events program officially went nationwide this year, engaging nearly 1,000 women in 12 markets, Oct. 22-25. Women in Events Week offered Airbnb networking excursions, educational seminars, trend-watch workshops, networking meetups, supper clubs and much more. Networking meetups took...
Krazy Glue Enlists The World’s Strongest Man for its Latest Product-Testing Stunt
Brands often market themselves with lofty claims, but those that put their money where their mouth is can earn respect from consumers and, in some cases, viral returns. Krazy Glue, with its claim of being able to hold up to 1,000 pounds, this year enlisted The World’s Strongest Man, Hafthor Bjornsson, in a weightlifting competition...
Experience Design: Color Me CORT Goes Bigger in Texas
Each year, CORT Events hosts several elaborate, exclusive, VIP experiences for distinguished friends and guests. To wrap up 2018, CORT Events headed to Dallas for the most jaw-dropping party of the year in the events industry. Everything is bigger in Texas and, at Color Me CORT, that meant being bolder than ever before. We channeled...