EM Buzz 6.7.18_KS
Your Bi-Weekly Feed of All Things Experiential 06.07.18 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication MillerCoors' Indoor Streetscape Wows Distributors To immerse the 3,000 attendees at...
Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event
To celebrate the launch of its new premium portfolio of rums, Bacardi held a Rum Room Event experience in New York City on May 10, complete with three floors themed with different flavors in its collection: Bacardi Anejo Cuatro, Bacardi Reserva Ocho and Bacardi Gran Reserva Diez. Scores of actors, models and performers showed for...
Not A Dunk Tank: The Power of Immersive Experiences
Immersive experiences are the heart of our business. No, we’re not talking about dunk tanks … although, come to think of it, the old carnival favorite probably qualifies. The immersive experiences we’re talking about persuade your event guests to stop for a moment and enter a “rarified world” where anything is possible. It’s a step...
#ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot
When two tongue-in-cheek brands team up to deliver a campaign called #ShowUsYourPackage, you know it’s going to turn heads. And that’s exactly what “weirdly awesome” candy brand Trolli and the marketers behind the “Deadpool” movie franchise did in New York City’s Times Square on May 7. To promote “Deadpool 2” and Trolli’s new Sour Brite...