Rubrik lights up its trade show exhibit
WHY THE JUDGES LOVE IT: Some exhibits go for function, others for maximum exposure. Rubrik went with the latter, creating an art installation for a booth that integrated 500 suspended beams that emerged from the back wall to create a live-wired canopy. The beams were internally lit and programmed to undulate in unison, creating waves...
Sleep Number exhibit has consumers relaxing for results
THE SETUP: The Sleep Number 360 bed isn’t just an adjustable bed—it’s a smart bed. It includes biometric sleep tracking technology. It identifies and warns of a heart attack symptoms and detects sleep apnea. It’s a glimpse into the future of health and wellness and at the Consumer Electronics Show, Sleep Number built a small...
IBM uses LED to their advantage
WHY THE JUDGES LOVE IT: The design goals of IBM’s Think Welcome Experience were to spark inspiration, spur emotion and showcase how IBM and its clients are solving world challenges together. The 14-foot LED tunnel that ran underneath the second floor of the exhibit was a super-highway of content and branding. On either side of...
Cisco’s booth leads to high increase in sales
WHY THE JUDGES LOVE IT: Cisco’s booth made a dramatic statement on the outside and inside with 23 fabric louvers that undulated overhead and created a sculptural effect. Inside, the two-story structure formed an atrium with demos in the center and on the second floor, conference rooms. Visitors could look down from a wrap-around balcony...