May 22, 2019

Thomas Cole National Historic Site makes it eavesdropping okay to do

WHY THE JUDGES LOVE IT: Tapping into that innate desire many of us have to peer into other people’s lives, The Parlors exhibit allows visitors to learn about artist Thomas Cole, the man. The storytelling device: an A/V presentation projected onto seven canvases that include “windows” in the space and onto period furnishings, like Cole’s...

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May 22, 2019

Mississippi Civil Rights Museum brings light and sound to center stage

WHY THE JUDGES LOVE IT: The galleries of the Mississippi Civil Rights Museum don’t “shy away from difficult truths,” but they also bring forward stories of hope, courage and action. What could have been a straight-forward reflection space highlighting people and songs from the Civil Rights movement instead was a dramatic, 50-foot-tall, circular gallery illuminated...

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May 22, 2019

The Museum of the Bible brings the bible to life with the Hebrew Bible experience

THE SETUP: Stories from the Bible are vivid, emotional and chaotic. To tell them requires an epic storytelling mechanism, and for experience builders that means a balance of physical and screened effects. The Hebrew Bible experience at Museum of the Bible, a 30-minute immersive journey that spanned 15,000 square feet and included five mini theaters...

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May 22, 2019

Oculus Recreates its ‘Campus’ at Game Developers Conference

THE SETUP: Taking a page from disruptive Silicon Valley tech company “campuses,” Oculus by Facebook at the Game Developers Conference created Campus Oculus, a space for developers to reimagine how they “live, work, and game” in the context of VR. The 60-foot by 100-foot double-decker exhibit looked and felt like an energetic tech campus with...

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May 22, 2019

Absolute Elyx Samples its High-end Spirit from a Sparkling Mobile Bar

WHY THE JUDGES LOVE IT: Absolut Elyx’s brand identity is luxurious. Its sparkling mobile bar, that could serve up to 1,000 people at any stop, certainly did the trick in positioning it in the high-end spirits space at lifestyle events across the country. Anything that was metal on the truck was wrapped in copper, from...

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