IBM helps attendees connect with the world of healthcare
WHY THE JUDGES LOVE IT: With the goal of clarifying the role of artificial intelligence in healthcare and humanizing a technical subject for radiologists and healthcare providers, IBM created three separate areas for attendee education: theater-style presentations functioning as an overview, demo kiosks featuring real-life applications of AI in healthcare, and private meeting room spaces...
Munchkin lets people see life through a child’s eyes
WHY THE JUDGES LOVE IT: The entire exterior of Munchkin’s exhibit was wrapped in vacuum-formed panels featuring LED video tiles—100 feet of them—that showcased an adaptation of its animated campaign film “Miracles.” Portions of the film, which interprets the world through a child’s imagination, along with animated animals that are featured on the cups, were...
Frontier Developments brings Jurassic World to life for its new game
THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...
Hilton wows the attendees with their stage visuals
WHY THE JUDGES LOVE IT: This one was a show-stopper. The conference’s super-wide screen spanned 460 feet and featured 2,050 panoramic LED panels, curved elements to enhance the dimension and motion of the design, and an LED band overhead that ran the width of room. The screen configuration allowed for two days of speaker walk-on...