Your Bi-Weekly
Feed of All Things
Experiential

05.23.19

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
MARKETING RESOURCE DIRECTORY
SUBSCRIBE
Editor
Kait Shea

Advertising inquiries
Jeff Fortmann

761 Main Avenue, 2nd Floor
Norwalk, CT 06851

Tel: 203•854•6730
Fax: 203•854•6735


Privacy policy
1
An Access Intelligence Publication

Inside SXSWestworld: The Industry's Great Escape 
It takes a lot—a LOT—to stand out at SXSW these days, but HBO pulled it off with SXSWestworld, one of the most immersive consumer activations the industry has ever encountered. Armed with a 444-page script, 60 impenetrable actors and a 90,000-square-foot replica of the fictional town from its hit series "Westworld," HBO and partner Giant Spoon transported fans to another world—one where they made the rules. Grab a cowboy hat and saddle up to this Grand Ex award-winning campaign. MORE
 
1
Music Fans Enjoy a 'Magenta Moment' 
The fifth installment of T-Mobile and Pandora's Indio Invasion event was rife with colorful photo ops and a nostalgic surprise and delight experience. MORE
Flipping Through the Esports Playbook 
Following the recent release of Nielsen's esports guide for brands, the company's global managing director talks data, trends and diversity. MORE
1
Everything You Missed From EMS 2019 
The 17th annual Experiential Marketing Summit was the biggest to date. Step inside the content, the tech and the excursions from this year's show.MORE
'There Was Apprehension But it Paid Off' 
State Farm's marketing director sounds off on what it takes to carve out an effective, authentic esports sponsorship for non-endemic brands.MORE
1
1

1

1