EpicGames really was epic with their Fortnite event
THE SETUP: Fortnite’s first foray into experiential at E3 was an immersive celebration of all things Fortnite, from a 38-foot Battle Bus to a green-screen experience with game characters to a Boogie-Down Dance Challenge at the top of each hour. (For the uninitiated, a flying Battle Bus is where Fornite battles begin.) Design elements like...
Visa’s RFID tech event scores with the audience
WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to...
The Minnesota State Lottery Highlights its Philanthropic Efforts with a Nature-Themed Launch Event
Many consumers are under the impression that state lottery organizations keep all of the profits for themselves, so to show where proceeds actually go and how they benefit the community, the Minnesota State Lottery hosted a launch event on April 15 to reveal a “billion- dollar commercial” and get Minnesotans up to speed. With a...
Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints
Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew returned to the festival this year armed with interactive cooling chairs, a shaded lounge and all the cold brew festivalgoers could guzzle. The brand arrived at the event campgrounds in style on its vintage #BetterEnergy Bus, which served...