Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but really, they’re chief structural problem solvers. This year, they suspended a grassy meadow 40 feet in the air, created a paper shredder photo op attendees could climb into and figured out how to fashion exhibit walls made of suspended fabric...
Women for Women: The Sum Will Always be Greater Than the Parts
There’s no shortage of inspirational women at the top of their game at Sparks. Of our 500-plus employees, 46 percent are women. And of those women, 22 percent are managers and 15 percent hold positions of vp or higher. Although we acknowledge that there is still room for growth, we feel good about where we...
Mosaic Gets Real About What it Takes to Build a Female-forward Agency
There’s no denying that experiential marketing is changing— from what it looks like, to how data is collected from it and where it stands in the overall marketing mix. Over the last few years, influencers, data scientists and a new generation of consumers have forced this industry to evolve, adapt and innovate. Leading this shift...
Ladies First: Why Women are the Rock Stars at Live Nation
Live Nation hardly needs an introduction, but what you may not know is that Live Nation is a female-forward organization with a progressive approach to retaining top female talent. In this candid session with some of Live Nation’s top female executives, we talk about lessons learned from a long career in events, what makes a...