January 28, 2026

AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES

Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving...

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January 27, 2026

EM Sizzle Newsletter – 1/30/2026

01.30.26 Ketel One dished out a taste of the good life at the 2026 Sundance Film Festival, where attendees at an opening event were invited to ring one of three bells, each hanging above a small window. The gesture prompted a pair of mini red curtains to open, revealing a freshly made espresso martini, served up...

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January 26, 2026

EM B-to-Beat: 1/28/2026

01.28.26 If you had to pick an event MVP, who would it be? Because we want them on our squad. Oh yes—it’s the 10th anniversary of EM’s B-to-B Dream Team recognition program and we’re on the hunt for those jack-of-all-trades brand marketers who are making power moves across conferences, meetings and corporate trade shows. Know...

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January 26, 2026

Experiential Marketing Trend of the Week: Train Takeovers

Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines. Today, brands are taking engagement to the rails to the delight of pop-culture fandoms, and beyond. To promote the debut of...

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