EM Buzz – 7/29/2021
07.29.21 The chaos of the Tokyo Olympics has us dreaming of simpler times—ya know, when there wasn't a global pandemic to contend with. So we're kicking it back to the top sponsor activations from the 2016 Summer Games. Take a walk with us down memory lane. How the Pandemic Turned the Page for Brand Storytelling...
Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required...
Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. “Storytelling has always been a main component of any great...