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| 07.29.21 |
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The chaos of the Tokyo Olympics has us dreaming of simpler times—ya know, when there wasn't a global pandemic to contend with. So we're kicking it back to the top sponsor activations from the 2016 Summer Games. Take a walk with us down memory lane.
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How the Pandemic Turned the Page for Brand Storytelling
Storytelling is the connective tissue that holds an event together, but COVID-19 has changed the ways brands share their narratives with attendees. So we turned to a panel of industry experts to find out how they’re activating their brand’s story in the year ahead… Read more. |
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All Systems 'Gogh': Inside a Hands-Free Digital Art Exhibit
Interactive art is having a moment so we sent our editor to explore the 30,000-square-foot “Van Gogh: The Immersive Experience” exhibit. The all-digital experience embeds attendees in new interpretations of the artist’s work with VR, animated projections and photo ops… Read more. |
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Post-COVID Sports Sponsorship is a Whole New Ballgame
Without fans in stands for the better part of the last 16 months, sports sponsors were tasked with dreaming up new engagement tactics. Now, as stadiums fill back up, they're using what they’ve learned to propel the sponsorship landscape forward for the entire ecosystem… Read more. |
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'Pop Culture Dialed in': How HBO Max is Winning with Gen Z
HBO Max has been on a tear, unveiling new series and reboots aimed at younger demos, and delivering relevant experiences that drum up buzz for the content. We talk to the brand's svp of originals marketing about engaging Gen Z, shareability and emerging social tactics... Read more. |
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Cheat Sheet: Takeaways From Two Virtual Editions of EMS
Did you miss the spring and summer virtual editions of the Experiential Marketing Summit? No sweat. We break down 12 key insights gleaned from breakout sessions, Q&As, deep-dive workshops, power panels and keynotes led by a cast of A-list brand-side event marketers…Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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