Fab 50: Introducing the Industry’s Top Fabrication Partners
Our annual editorial guide to the industry’s top builders When attendees look at beautiful exhibits or event environments, they may not be aware of all the blood, sweat and tears that took place behind the scenes to bring those installations to life. But EM is here to shine a well-deserved spotlight on the event architects that...
EM Buzz – 12/16/21
12.16.21 Like Spotify and holiday gifts, this year is just about wrapped. We hope you're preparing for some well-deserved PTO after another challenging—but fruitful—year in events. Now, let's grab a cup of cheer (we'll take the bubbly) and toast to a prosperous new year. Ally's Anonymous Donation Program Gave Us All the Feels To show New...
How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City
‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. 20 to illustrate why “life is better with an ally.” Recipients were given just one hint: small cards inviting them...
An Excerpt from ‘Brand Hacks’: How Brands With a Higher Mission are Ousting the Competition
Trends fade away but meaningful brand moments can last a lifetime. In “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning” (PowerHouse Books, 2021), consumer psychologist and market research professor at UCLA Dr. Emmanuel Probst reveals why marketing campaigns built around fads often fall flat. Instead, he argues, the most successful...