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| 12.16.21 |
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Like Spotify and holiday gifts, this year is just about wrapped. We hope you're preparing for some well-deserved PTO after another challenging—but fruitful—year in events.
Now, let's grab a cup of cheer (we'll take the bubbly) and toast to a prosperous new year.
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Ally's Anonymous Donation Program Gave Us All the Feels
To show New Yorkers why “life is better with an ally,” Ally Financial leaned into the season of giving and fulfilled random acts of kindness across the Big Apple, secretly picking up consumers’ tabs at a variety of venues. Recipients got one hint: a card that read #TotallyCovered… Read more. |
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How 'Team State Farm' Tackled a Digital + Live Sponsorship
With an NFL sponsorship to bring to life and a digitally savvy audience as its target, State Farm invited millennial and Gen Z football enthusiasts to participate in an AR-powered scavenger hunt online and at live tailgating events. Even “Jake from State Farm” joined in on the fun… Read more. |
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PARTNER CONTENT
ProCast – How Can Innovation Lead To Better Events?
Each month we take a bite-sized look at how to make corporate conferences and shows even more effective and impactful. This month, Tim Berghoff, the former Senior Director of Event Marketing at Qualcomm, gets us excited to see what live events will be like as they become the norm again. Click here to listen. |
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This Johnnie Walker Tour is Making Scotch Approachable
Think you hate Scotch? Johnnie Walker wants you to visit its vast new permanent brand home in Scotland anyway. The company is welcoming a new generation of imbibers through a series of inclusive engagements, hyper-personalization, storytelling and plenty of cocktails… Read more. |
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HBO Max Hits Colleges with a Series of 'One Night Stands'
When you’re a college student, free swag just hits different. So for the debut of “The Sex Lives of College Girls,” HBO Max fired up a mobile pop-up tour and traveled to California campuses to drive awareness and excitement for the show and distribute partner samples… Read more. |
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Three Ways Auto Experiences are Motoring into a New Era
Despite the semiconductor chip shortage, positive strides are being made in the auto space as event marketers seize the opportunity to reevaluate how, when and where they capture people, and make changes based on shifting consumer trends. Three strategies to know about… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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