As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking. Stagecoach...
Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after...
EM Video Showcase – 2/16/2022
Augmented Reality Experiences We used our knowledge of immersive technology & experience design to create an unexpected and striking live event, blending the unreal with very real fireworks. Watch & read the white paper here. Posted by: Lightspeed Design, Inc. / DepthQVR EVENT MARKETER ADVERTISE CONTACT US Interested in having your video content featured?...
Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official...