February 17, 2022

As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity

Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking. Stagecoach...

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February 15, 2022

Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after...

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February 15, 2022

EM Video Showcase – 2/16/2022

Augmented Reality Experiences We used our knowledge of immersive technology & experience design to create an unexpected and striking live event, blending the unreal with very real fireworks. Watch & read the white paper here. Posted by: Lightspeed Design, Inc. / DepthQVR   EVENT MARKETER ADVERTISE CONTACT US Interested in having your video content featured?...

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February 14, 2022

Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. While the experiences were activated in time for Valentine’s Day, Godiva’s campaign messaging is encouraging consumers...

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