Walmart Canada Launches an Incubator and Unboxes Collaborative Engagements at Collision
It came as a surprise to many when Walmart Canada made an appearance at the Collision conference in Toronto, North America’s fastest-growing technology event. And that’s exactly why the brand showed up. Walmart has a solid track record when it comes to innovation, from its supercenter concepts to membership models to expanding online grocery shopping....
EM Buzz – 9/8/2022
09.08.22 Greetings, event people. To celebrate Star Trek Day, Paramount+ is producing a livestreamed fan event, plus a host of nationwide "Wrath of Khan" film screenings. Here's the lowdown on the brand's Summer of Sweet Revenge campaign, which wraps today. Walmart Unpacks Collaboration with a Jumbo Shipping Box Why would Walmart Canada exhibit at a major...
How Automotive Experiences are Catering to Shifting Consumer Trends
Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to stay There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to...
Cannes Lions Roars Back to Life: Inside Five Engagement-rich Brand Activations
Celebration of creativity is the focus at Cannes, but this year that vibe was reflected—to a heightened degree—in the event’s experiential strategies.