San Diego Comic-Con Returns to IRL: A Firsthand Tour of 12 Brand Activations
Superfans reunite at San Diego Comic-Con’s IRL event, as activating brands pack in the value-adds View the story Menu ABC AMC APPLE TV+ AUDIBLE CBS DISNEY FOX FX NETWORKS HBO NBCUNIVERSAL NETFLIX PARAMOUNT VIDEO TOUR LinkedInTwitterFacebook REPORTER’S GUIDE TO THE GALAXY Superfans reunite at San Diego Comic-Con’s IRL event, as activating brands pack in the...
Five Emerging Experiential Trends Spotted at San Diego Comic-Con
Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con was healthy, the convention’s most prolific experiential brands showed up and the creative was enough to make this seasoned industry reporter swoon. Overall, this year’s Comic-Con passed our pulse-check and served up plenty of return-to-live trends we expect to see...
How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference
From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational...
Executive Roundtable: Veteran It Listers Weigh in on the Past, Present and Future of Experiential
In our 20th anniversary roundtable, we talk to the agencies that have been on the It List the longest In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department”...