Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment
Nothing rings in cozy season for nesting millennials and Gen Zers like holiday music. And so, to get consumers feeling the spirit, and its latest furniture lines, Ashley teamed up with none other than Grammy Award-winning a cappella group Pentatonix on a Listening Rooms pop-up tied to the release of the group’s latest “The Greatest...
Webinar: How to Leverage AI and Sustainability for Maximum Event Impact
As we peer into 2024, two of this year’s most prominent trends, AI and sustainability, are set to become even more interconnected and influential. However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar...
Steal the Show with 27 Strategic Festival Activation Ideas
The music festival scene is achieving its magnum opus, and it goes a little something like this: Live Nation reports that live music is the world’s favorite form of entertainment. The research also shows that live experiences are altering consumers’ identities, with 85 percent saying music shapes who they are, and 77 reporting that the...
Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand...