EM Exhibit Strategies: November 2023
From the editors of Event Marketer: Welcome to our monthly briefing for Fortune 1000 trade show departments and those involved in designing, building and activating trade show experiences. The trade show space is evolving rapidly, and the exhibitors who've adopted an experiential mindset are gaining a competitive edge. Stay tuned as we bring you trends, insights,...
SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov. 3. As other...EM Buzz Newsletter: 11.16.2023
11.16.23 Comfort food is having a moment—and it's not even Thanksgiving yet. Slip on your best stretchy pants and chow down on five sampling strategies worth savoring. OMEN Unlocks the Portal to New Audiences at Anime Expo Making its grand debut at Anime Expo in Los Angeles, HP's OMEN brand cleverly closed the gap between...
Video: Inside OMEN’s Enchanting Booth at Anime Expo 2023
OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming and anime fans with a three-room journey powered by RFID wristbands that invited attendees to discover their “Spirit of Fun”: Magic, Adventure or Play.