Great Places to Work in Experiential 2023: MSM
COMPANY CULTURE: The culture at MSM is one of collaboration, creativity, and passion. We celebrate our successes and our most precious assets – our people. Our employees are competitively compensated, have access to generous benefits and receive a wealth of career advancement and growth opportunities through cross-training and leadership development programs. At our core we...Great Places to Work in Experiential 2023: Drury Design
COMPANY CULTURE: When Jill and Chris Drury founded Drury Design in 1981, they saw an opportunity to set a higher standard for events by giving audiences the innovative, creative experiences they craved. While Drury’s history and expertise expands, they continue to create a place for exceptional and rewarding work; a place where imagination, creativity, and...
SXSW 2023: Photos from 18 Immersive Brand Experiences
The 10-day SXSW conference and festivals welcomed fans, artists, creatives, marketers, filmmakers and exhibitors to Austin, TX, for a deep dive into the state of the entertainment, music and tech industries. EM was on the ground March 13-18 (in unseasonably chilly weather for the city) and visited expansive brand activations that served as catalysts for...
Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and...