Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and...
Experience Design: Using Décor for Inspiration and Personalization
The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.
EM Video Showcase – 4/26/2023
ASV is your Experiential Marketing partner. Because what you see depends almost entirely on what you don’t. 34 years of Accountability. Reliability. Single point of contact Design, engineering, fabrication, and installation Full in-house capabilities: Trade Shows and Events Partnering with brands and agencies Posted by: ASV Experiential The CORT Events Experience CORT Events exceeds...
Coke Encourages Hoops Fans to ‘Battle for Possession’ with a Timed Obstacle Course at the Final Four
Even the world’s most recognized brands need an awareness lift when it comes to introducing new products or formulas. Such was the case for Coca-Cola as it headed into the 2023 NCAA Men’s and Women’s Final Four tournaments to spread the word and drive trial for its recently revamped Coke Zero Sugar and Powerade recipes....