EM Exhibit Strategies: May 2024
"The first thing that I ask is if the booth could talk, what would it say? If it supports the story, then it stays in the design. But if it doesn't support it, then it's just noise and needs to be removed," says Laine Mann, senior director-medical affairs congress lead at Stemline, a Menarini Group...
Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of...
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”