EM Sizzle Newsletter: 05.31.2024

05.31.24 Makeup brands are getting in on motorsports. e.l.f. Cosmetics is making history at the Indy 500 by becoming the first beauty brand to serve as a primary sponsor of a driver in the race, Katherine Legge. Charlotte Tilbury also recently announced its partnership with F1 Academy, marking the beauty brand’s first-ever global sports sponsorship. 📷 Photo...

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The Brief: Screaming Booths and Underwater Vending Machines

This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.

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Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons

Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive.

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