From Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX,...
Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’
Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the whimsical brand has been bursting into conferences, community hubs, brand campuses and local streets around the globe on a mission to accomplish 1 million trainings in the month of October, and nurture its robust community of users. From a mobile...
EM Sizzle Newsletter – 10/24/2025
10.24.25 Would you shave your head to get into a film screening? Moviegoers did just that to attend The Culver Theater’s “bald screening” of Yorgos Lanthimos’ “Bugonia,” in which Emma Stone’s character gets her head shaved. A barber was on-site two hours ahead of the start time, but after the line backed up, bald caps...
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers.