12 Insights on Curating the Right Talent for B2B Events
What does it take to put Wayne Gretzky, Michael Phelps, and Lindsey Vonn on stage together and make it feel effortless? More than a big check and a famous name. Curating the right talent for a B2B event is equal parts art and science, and the experts who’ve done it at the highest level are...
Five Tips for Delivering Pre-Conference Programming that Builds Business
Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the...
Podcast: The Power of Mentorship and Betting on Yourself, with Anna Nicholson of Yahoo
Anna Nicholson likes to feel challenged and excited about her work, and while her first job as an event marketer at a health care startup taught her a lot about executing b-to-b and b-to-e events, she needed more. Enter: Yahoo and what she calls “the best team on the planet.” Nicholson took a leap of...
2016 Rewind: Looking Back at What Our B2B Dream Teamers Were Talking About a Decade Ago
At the beginning of the year, 2016 made a resurgence on social media, as users became nostalgic for the music, fashion, memes and Instagram filters of the time. Now, it’s our turn to look back. 2016 marked the first time that Event Marketer focused its annual Dream Team recognition program on event marketers from the...