Inside Anheuser-Busch’s Event Marketing Group
The King of Beers is well known as a pioneer in mobile marketing but Anheuser-Busch’s first foray into the discipline predates the big-rig era.
Leveraging the Real Estate Outside Mobile Vehicles
Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they do inside spaces As more companies dive into mobile marketing the onus is on each brand to find a way to differentiate the experience from the competition and keep consumers engaged. The latest trend?
Event Tours: Mondavi Takes Winery Experience On The Road
Robert Mondavi Private Selection is bringing the California wine country experience to cities across the country with a tour designed to educate consumers both about wine in general and Mondavi products specifically.
Bad Breakups: Verizon Severs Ties With Stefani Tour
Verizon Wireless last week pulled the plug on its presenting sponsorship of Gwen Stefani’s current tour because of the recent controversy surrounding the tour’s opening act Akon At a concert last month in Trinidad Akon danced provocatively with an underage girl onstage. Soon after the concert video of the event was widely circulated online. The...