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Media Stunts: Dr Pepper Makes Music Reality Show In A Bubble

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Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York City’s Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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