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Product Launches: Lumene Stages Orange Carpet Premieres

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Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia.
The events…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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