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Bad Breakups: Verizon Severs Ties With Stefani Tour

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Verizon Wireless last week pulled the plug on its presenting sponsorship of Gwen Stefani’s current tour because of the recent controversy surrounding the tour’s opening act Akon
At a concert last month…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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