RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology. “A collaborative mindset...
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
EM Exhibit Strategies: May 2024
"The first thing that I ask is if the booth could talk, what would it say? If it supports the story, then it stays in the design. But if it doesn't support it, then it's just noise and needs to be removed," says Laine Mann, senior director-medical affairs congress lead at Stemline, a Menarini Group...