Sports Illustrated Launches Swimsuit Issue and Initiative
The Sports Illustrated Swimsuit Issue is one of the most anticipated magazines in the publishing year, but the Sports Illustrated Group, a subsidiary of Time Inc., was looking for more than just fleeting newsstand sales. So over the next few years, the magazine plans to turn the issue into a saleable asset.
LEGO Debuts New Universe at CES
At January’s Consumer Electronics Show in Las Vegas, LEGO unveiled the LEGO Universe Massively Multiplayer Online Game (MMOG), which is expected to bring the brand to life for thousands of online players all over the globe when it is launched later this year. The toy brand’s goal is to put the focus on building and...
AMEX Takes Fashion Week Online
American Express has added Twitter and Facebook to its Mercedes-Benz Fashion Week sponsorship. The multimedia activation kicked off in New York City last week and runs through Feb. 18.
Coke Takes FIFA’s Trophy to the People
In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament will be held in June. The tour gives fans around the world a chance to get up-close-and-personal with the tournament’s...