Motorola Weaves Social Media into Super Bowl Sponsorship
To promote its Motoblur social networking technology to football fans during the Super Bowl last month, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create the online, athlete-run sports news network OCNN, the Ocho Cinco News Network. Ocho Cinco started engaging fans via Twitter when...
U.S. Army Launches Augmented Reality Game
The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago...
The BNP Paribas Showdown Recruits New Tennis Players
Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament will also serve as a platform for numerous partnerships designed to increase awareness and participation in the sport itself.
Harley’s New Forty-Eight Goes Back to Basics
Harley-Davidson in January officially unveiled its new Forty-Eight motorcycle before a crowd of riders, media and chopper enthusiasts in the basement of New York’s hip Ace Hotel. The sneak preview took place one night before the New York Cycle World International Motorcycle Show, which took place Jan. 22 to 24 at the Javits Center. Harley-Davidson...