Terminix Takes Bugs on Tour to Connect with Families
Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers about pest control. Dubbed Harry’s Big Adventure: My Bug World, the tour sprung from Terminix’s presenting sponsorship in 2008 of the grand opening of the New Orleans-based Audubon Insectarium, the only insect museum in the country. The sponsorship resulted in...
Fresh Takes On Event Signage With Immersive Graphics
Many brands are exploring the third dimension through technologies like holograms, Augmented Reality and 3D video interactives. But there’s another “3D” strategy that can turn up the volume on your corporate brand at trade shows and events without the high-tech investment. Event graphics, those vinyl signs and suspended logos once relegated to the 2D world,...
H&M Choreographs Kids’ Event in San Francisco
Swedish retailer H&M on March 27 surprised onlookers in San Francisco’s Union Square with a flash mob of 55 dancing kids decked out in jeans and sporty, colorful t-shirts, jackets and dresses from the store’s children’s apparel collection. They engaged in a hip-hop dance battle that lasted four minutes but has garnered thousands of views...
Location, Location
Most trade show veterans will agree— there are few places less desirable than the back corner of the exhibit hall. After a year of setbacks and cancellations, many brands are struggling to get back the prime spots they once had at their industry’s biggest shows. What to do when life hands you a disappointing trade...