DISH Network Takes Home Show by Storm
At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to leverage its all-new 200-square-foot booth to attract new customers and upgrade the services of existing ones. To do that, it unrolled three distinct experiences, each to cater to a specific product line, resulting in a 150-percent increase in leads over...
Allstate Sends Blogger on Road Trips to Promo its Roadside Assistance
To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer Hall of edsbs.com (Every Day Should be Saturday) the keys to a branded SUV in which he is traveling to football games across the country through Jan. 10.
Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales meeting, the Global Sales Experience (GSX), out of the real world and into a virtual one for the first time in its 20-year history. That experience taught the tech giant several valuable lessons about what works and what doesn’t when...
Stella Artois Event Celebrates La Societe and ’60s Style
Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La Societe, its online community. One hundred guests, who each got to bring three friends, were invited to the party, which took place in a Toronto subway station and celebrated the brand’s take on 1960s French-European style.