Boeing is Incredible Again with 747-8 Reveal
You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for...
Propel Dog-Walkers Connect with Active Consumers
To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers and others who live an active, healthy lifestyle, Propel Zero in April hosted an invitation-only event at Church Estate Vineyards in Malibu, CA, for influencers, their four-legged friends and the media. In addition, the brand created the Propel Zero to...
Dos Equis Serves Up Cold Beer and Creepy Crawlers for Cinco de Mayo
Mexican beer brand Dos Equis hit up bars in 17 markets every night from April 21 to May 5 to show consumers the Lost Art of Celebrating Cinco de Mayo.
Aussie Bank Plants Giant Vault at Rugby Matches
Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George Dragons by planting a six-foot by six-foot St. George Bank Footy Vault in stadiums through September and rewarding fans with the chance to win cash prizes. The program launched on May 1 during the Round 8 National Rugby League match...