EM Exhibit Strategies: February 2025
This month, we focus on audience engagement—the new faces on the show floor, the evolving habits of attendees, and the bold messaging and tactics exhibitors are experimenting with to earn their attention. Look out for our coverage from VMX, which got to the "HeARTS" of attendees, and from the upcoming Toy Fair, which is embracing...EM Sizzle Newsletter – 2/21/2025
02.21.25 If beauty is in the eye of the beholder, Whataburger superfans should prepare to witness a masterpiece. Next month at SXSW, the fast food chain will bring original fan-created art to life with a unique gallery experience—the Whataburger Museum of Art. 📷 Photo of the Week Not all superheroes wear capes. Complex...
Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’
Weddings are special no matter where they take place, but more and more, brands are stepping in to enhance them and become a permanent “guest” in one of life’s biggest milestones. Some companies go the traditional wedding route, while brands remain true to their core products and messaging, and as a result, often go viral...
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business. While there...