Best of Both Worlds: Going b-to-b and b-to-c
The world of b-to-b marketing is getting a much-needed upgrade thanks to a few enterprising brands that are recognizing that the same people who “conduct business” on the trade show floor are also consumers who enjoy a little fun and excitement, too. As a result, some exhibitors are taking cues from consumer events to enliven...
EM Takes On Austin For SXSW 2012
The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin, Texas, is one of the biggest and most sought-after live marketing opportunities all year, thanks largely to the 50,000 attendees who are members of a hip, trend-seeking and mostly well-funded demographic.
Samsung Demos ‘Genome Project’ in Times Square
As part of the U.S. Olympic Committee’s Road to London celebration, which was presented by Hilton HHonors and took place in New York City’s Times Square on April 18, Olympic sponsors including Samsung, Hilton HHonors and Chobani engaged fans in interactive experiences to promote the games and the athletes. The day marked the 100-day countdown...