CES 2013: Canon
Canon’s generous footprint included a live performance stage and observation deck.
CES 2013: Audi
Dubbed The Black Cube, Audi’s booth literally makes you see the light—from across the show floor.
How Strong Sales and Social Media Changes Three Tours
There is always an element of risk when it comes to launching a new event program. But it can often be even more challenging to build on the success of that program’s first few years. Sure, it’s going great, but which parts of the activation should be expanded in the coming year to gain maximum...