Banana Parade Promotes Jamba Juice Kids’ Meals
To generate awareness and excitement for its new Jamba Kids Meals, the Jamba Juice smoothie chain on Jan. 4 marched 70 “bananas” through the streets of New York City. Jamba’s colorful Banana Man brand personifier led the procession followed by Strawberry Girl and other fruit troupers.
Stonyfield Digs in for a Deeper Connection
Many mobile tours are kind of like speed daters. They try to make the most impressions on the most people in the quickest amount of time, then move on. Stonyfield’s Know Your Food mobile tour, however, this summer took a different approach. Its strategy involved fewer markets but sticking around for two or three weeks...
CES 2013: United Healthcare
United Healthcare and partner Optum create a “wellness park,” complete with landscaping and footpath.
CES 2013: Panasonic
Panasonic divides its gigantic footprint into product areas surrounding a presentation stage.