All and Snuggle Activate at Little League World Series
Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products’ All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year’s Little League World Series held in Williamsport, PA, Aug. 15 to 25.
PNC Bank Tests All Digital Pop-Up Concept
PNC Bank is testing a pop-up branch in Atlanta’s busy Atlantic Station that is open seven days a week through mid-November. The all-digital temporary branch, which launched Aug. 1, is the latest step in a strategy to raise brand awareness and bring the bank to consumers.
Inside Keebler’s Tiny Door Project
Keebler Creates a Mighty and Tiny Phenomenon
Shape Whips Up an Engaging Awards Breakfast
Shape Magazine’s 10th Annual Beauty Awards breakfast this year put an interactive spin on the traditional b-to-b awards program. Beauty awards programs, which shine a spotlight on top beauty brands that are featured in the magazines pages and typically involve an awards ceremony and speeches, are a staple among women’s magazine publishers.