Negra Modelo Partners with Rick Bayless to Court Chefs
Negra Modelo, a dark, Munich-style lager that is brewed and bottled in Mexico, on August 22 held the Negra Chef Challenge at the Palace Ballroom in Seattle, WA. The luncheon cooking event was followed by an evening food-centric Twitter chat, #FoodieChats, also sponsored by Negra Modelo.
Behind the Scenes with the ‘Live from AC’ Roadshow
On a mission to prove that there is more to do in Atlantic City than spend the day at the craps tables, the “Live from AC” Roadshow brought the seaside resort to life through six interactive environments that showcase its hotels, nightlife and restaurants as well as its boardwalk casinos.
Johnson & Johnson Teams Up with FIFA
Johnson & Johnson has signed on as a sponsor of the 2014 FIFA World Cup, one of the biggest sporting events in the world, and it has deployed subsidiary brand DePuy Synthes Mitek Sports Medicine to serve as the official sports medicine partner for the tourney. To promote the partnership, and raise awareness around injury...
Cole’s Takes Sampling From In-Store to Game Day
Cole’s Quality Foods is taking its traditional in-store sampling program out of retail and on the road to introduce four new product flavors to a more concentrated male market. The frozen bread brand’s Tasty Tailgate Tour is hitting 21 high-profile NCAA and NASCAR venues over the next five months. The tour kicked off at the...